Pesticides in your Froot Loops is only one of the problems.
The Kellogg Company recently announced it was pulling ads from a news agency it felt was “not aligned with our values as a company.”
Fair enough. But this leads to an obvious question: the “values” the company says it is protecting—just what are they?
Here is a short list. It is just our opinion, but there seems to us to be plenty of evidence that these are the values Kellogg’s is most concerned about:
Trying to get young children addicted to sugar-laced products.
One study found that high-fat, high-sugar foods light up the same parts of the brain as highly addictive drugs like cocaine. But Kellogg’s entire business model seems to be based on selling sugar to kids under the guise of breakfast cereals and other products. The company has signed on to a code of ethics that is supposed to protect children, but just check out the massive advertising they aim at children as young as two!
Sugar isn’t merely addictive. It is dangerous. The deeper science delves into this, the more danger it finds:
- Sugar dumbs you down. A 2012 UCLA study showed that rats fed a sugary diet had a serious decrease in brain function.
- Sugar damages your heart. Recent research has found a direct, independent link between sugar overconsumption and heart disease.
- A 2013 study showed that higher blood sugar levels were associated with a decrease in memory recall and learning ability. Just what kids in school don’t need.
- By now, most people know that sugar causes type 2 diabetes, and that type 2 diabetics have a higher risk of developing Alzheimer’s. However, study after study is demonstrating that Alzheimer’s may actually be another form of diabetes.
Selling kids foods heavily laced with pesticides or herbicides, especially in foods genetically modified to withstand these poisons.
Kellogg’s does not sell GMO Roundup weedkiller-exposed food in countries where it is illegal. But they do here in the US. GMOFreeUSA.com states, “We sent two Kellogg’s products to labs for GMO and glyphosate content testing and the results aren’t pretty. Read our report on Kellogg’s Froot Loops cereal here and Kashi GoLean Original cereal here.”
As most of our readers know, GMO food is controversial for many reasons. One of the most important is that we don’t know what this food will do to humans over time. The few independent experiments with lab animals have not been reassuring. The animals get cancer, kidney and liver damage, and more.
One of the scarier effects in animals—sterility—can take several generations to show up. Could our grandchildren end up sterile from this food? Over 300 independent researchers, physicians, and scholars—none of whom has any financial interest in GMOs—signed a statement published in Environmental Sciences Europe that there is no consensus that GMOs are safe.
Another huge problem with GMO food is that it is designed to withstand massive applications of pesticides, far more than would be used on conventional crops. The main pesticide used with such foods, glysophate, has been labeled a “probable carcinogen” (cause of cancer) by the World Health Organization. A UN panel disputed this conclusion, but only after receiving massive donations from companies selling the product.
In Hawaii, where glyphosate is used heavily, it is now thought to be causing birth defects at ten times the national rate. Moms Across America founder Zen Honeycutt in an op-ed demonstrated that high levels of glyphosate could be found in breast milk.
And glyphosate may not be the worst of it. Professor Gilles-Eric Séralini’s recent study shows that the other, supposedly inert ingredients added to glysophate in Roundup are even more toxic to humans.
These poisons are on top of other toxins such as atrazine, which is scary enough on its own:
- Atrazine has been shown to adversely affect developmental, hormonal, and reproductive systems of the animals studied.
- One analysis of towns in the “corn belt” found that in some towns, infants reached their maximum lifetime safe dosage of atrazine in less than four months. This analysis was done in the late 1990s—and levels are almost certainly worse now.
- Another study found that higher concentrations of atrazine in drinking water are associated with human birth defects.
- Evidence also shows that atrazine could be making us fat. A rat study found that long-term treatment with low concentrations of atrazine induced insulin resistance and weight gain.
- Atrazine is also an endocrine disruptor, interfering with the hormones in the brain that trigger ovulation.
Kellogg’s is a force to be reckoned with among crony circles in Washington, DC. Operating on its own or through the powerful Grocery Manufacturers Association, it seeks to influence the departments of government that regulate it, directly or indirectly: the FDA, USDA, EPA, FTC, and the office of the president, among others.
Recently it successfully fought to pass a bill in Congress that supposedly labeled GMO food for consumers while actually doing the exact opposite. It allows companies like Kellogg’s to put the GMO disclosure in the form of a bar code that nobody can read without a handheld scanner, and provides zero penalties for non-compliance.
Regardless of Kellogg’s political motivations in pulling its advertising, it seems clear that its most basic value is greed—particularly when consumers (especially children) are getting sick from their sugary, pesticide-laden GMO cereals.
24 thoughts on “Kellogg’s Breakfast—A Threat to Your Health?”
Don’t like? Don’t buy. Leave it alone. Lots do like it. Breathing the air can kill you, too. Same thing. Don’t like, don’t use. Use a tank for life, instead
Get lost you corporate shill!
The only way to get corporations to change their policies is to boycott their products. So the “don’t like, don’t use” theory is correct. Money talks and these days it is about the only thing that does.
Why would you side with GMO, and Pesticides?
Dr. Kellogg would turn in his grave if he were aware of where his company’s policies have taken them. Clearly greed has surpassed providing healthy natural food products. Dr. Kellogg would be deeply ashamed to have his name associated with many of the products now produced.
Kellogg’s has gone GMO, so has Malt-O-Meal, Big “G” Cereals, and Betty Crocker. There are plenty of organic alternatives out there. Vote with your dollars. Say no to GMOs!!!
Why not list those alternatives, for readers, I’m not a cereal person, but
I’m sure millions out there would benefit.
Arrowhead Mills, Barbaras, Erewhon, Natures Path, Purely Elizabeth, Uncle Sam, Two Mom’s in the Raw,and Peace Cereal
No doubt ,this will give lots of people some great alternatives.
The Silver Palate has Non-GMO oatmeal.
You’re very welcome ;- )
Peace Cereal is NOT organic. They were bought out by a larger company (I think General Mills? Can’t remember) and the packaging remained the same…..except no organic certification. Don’t buy Peace Cereal.
I don’t touch the stuff. I’m more of an Organic Steel Oat meal person.
This Kellogg agenda is called “population control” and thinning out the herd..
They are suppressing the research indicating GMOs are dangerous to human health that they basically alter human DNA among other things. Glyphosphate is a proven carcinogen and is now outlawed in California. Note that virtually all wheat is GMO. It was altered in the 60s, which is why so many people suffer from health problems related to wheat consumption. We need to stop being so gullible.
Yes, I am past tired of the “we do not have proof” business. At present MonSatan has turned over “secret” ingredients in glyphosates pesticides/herbicides requiring that if they turned them over, they could not be released to the public as it would jeopardize their formula’s contents making it subject to theft from competitors.
As per Proffessor Gilles-Eric Seralini, PH.D, Molecular Biology, University of Caen, France, They hide the petroleum distillates which destroy the epithelial cells creating damage to the gut lining, inciting permeable gut and autoimmune disorders, He has had this study be his lifes mission for 30 years.
I am completely agast at the insufficiancies and outright incompetence in our ‘Protects’ agencies. So given the fact we have no protection, then we go for the jugular and boycott the companies, phone calls to corporate, jack their FB page and post the truth, and speak to your representatives who voted for the Dark Act. Work to get this pariah out our Country
Someone taught me something to always keep in mind and that was…there’s NO such thing as a healthy cereal. Thanks to my naturopath.
I consumed cereal my whole life, cereal free for 3 years now, it’s just garbage..so many other better things to eat for breakfast. I wish I could’ve known this as a child and not been harming my health with this and many many other things. Real knowledge of health and nutrition is such a blessing!
Kellogg should choose a word much different that ‘Values’ .
The worst thing is the amount of IRON put in these cereals.
Welcome to “American Freedom” to exploit your fellow citizens!
Remember the Civil War was NOT fought over slavery. It was fought over Corporate rights. Even Lincoln stated this. The so called “voting rights amendment” to the constitution actually has been in front of the Supreme court 996 times. Only 4 dealt with voting rights. The others dealt with corporate rights.
The US sold out to the corporation a long time ago. And it is not going to change any time soon.
Roundup, weedkiller laden herbicide from Monsanto (the same folks that gave us Agent Orange!) was used in a deal with Kellogg’s cereal company and George Soros. Glyphosate has been invading the US for system for many years through soy. The EU has decreed glyphosate ‘safe’ to repeal it being banned in most European countries. It should have been banned in the US but the Monsanto lobby is very powerful.
There is also a STRANGE rise in Autism and diabetes. Yet they are forcing pesticides, GMO on your food and forcing you to take vaccines loaded with aluminum and mercury (some believe).
It’s beginning to look like a deliberate plan to KILL OFF HUMANS!!!
At the top of the article you say “The Kellogg Company recently announced it was pulling ads from a news agency it felt was “not aligned with our values as a company.” You didn’t name the “news agency”, but a google search reveals it’s Breitbart. I would applaud any company disengaging from Breitbart. Does your failure to mention the name mean that you approve of Breitbart?
Fortunately, it seems fewer people are eating cereal all the time. Even my mom, who used to eat cereal every day, now only eats it a few times a week. It’s just not that good a breakfast food. I stopped eating cereal years ago when I realized that I was hungrier after I ate it than before! Plus, it’s more expensive than it seems since you have to eat so much to just feel full and then eat lunch early because it has no nourishment. I’d rather just make myself a sandwich for breakfast.
We never buy Kellogg’s. We eat only food that is certified organic & non-GMO’s. We can all avoid getting all these pesticide-laden GMO cereals out of our cabinets. STOP BUYING THEM & switch to better brands. Yes, they cost more, but aren’t you and your family worth it? We support organic farms. Many local farms who are not certified organic do not spray chemicals in their soil. We must ask questions and read labels. Time consuming it is. But your health is 100% worth it. As well as the health of your offspring.