Seller Beware!

At his blog on Complementary and Alternative Medicine law, Attorney Michael Cohen notes a Federal Trade Commission (FTC) ruling that makes the manufacturer liable for false and misleading claims if a blogger sings the praises of a product. Online endorsements by consumers of a product require special disclosures from the manufacturer to avoid liability for false claims. Anyone who values access to unbiased information should note the attacks on scientific free speech, implicit in this FTC ruling.